Brand Planning – MARKETING BOLD WEB SOLUTIONS LLC

Services to Shape Your
Brand Plan

Annual brand planning is one of the most critical and universally challenging commercial exercises a brand team undertakes and executes well

EVERSANA INTOUCH’s brand planning services help brands and teams navigate regulatory, scientific, competitive and organizational challenges by providing deep expertise, data-driven insights, efficiencies and an integrated strategy that drives success.

Addressing Your Needs

Next Generation Brand Planning

Data-driven Strategy, Focus and Integration

A turnkey approach to brand planning that is fully integrated cross-functionally and that results in efficiencies and insight-driven strategy and tactics for your brand.

Greater Business Impact: Design and prioritize only those tactical programs that will drive greater business impact
Time and Money Savings: Our collaborative and engaging approaches to workshopping and consensus building ensure cross-functional input and buy-in
Greater Efficiencies to Get to Insights-Driven Strategies & Tactics: Leveraging a combination of your research and our in-house data resources, we work with you to uncover the strategic levers most likely to give your brand a market edge

Leveraging GenAI in Brand Planning

Discover insights from our second annual Pharmaceutical Brand Planning Survey and uncover ways to integrate generative AI into brand planning.

Situation Assessment: Brand Funnel Diagnostic

Diagnose Your Brand’s Challenges

A brand funnel diagnostic performed by leveraging a broad range of data sources to diagnose the business challenges impacting your brand and uncover opportunities to drive success.

Uncover new brand opportunities
Assess the relative opportunity among various brand challenges
Learn the implications for action in brand planning

Services to Shape Your Brand Plan